FOR BRANDS THAT MOVE FAST.
FREELANCE COMMERCIAL DIRECTOR + EDITOR ROBERTO SERRINI
LA & NY based TVC, CTV and social content creator of award winning Automotive, travel, Branded docs, luxury, tech & comedy content for the world’s largest brands.
From concept to delivery always original, director-led craft with seasoned editor precision.
FEATURED WORK
I direct and edit spots and branded films that feel lived-in and wildly cinematic. Automotive runs deep in my reel; profound travel and documentary experience gives it soul. If you need a director who can think beyond the lens, move fast with a lean crew, and deliver sublime edits that perform, that’s me. Dual US/EU citizen, speak a few languages and I work globally. Vimeo Staff Picks, One Show Silver Pencils, ADC Gold Cubes, Taste and Magellan Awards follow me around.
Let’s build something that moves.
Would I shoot 20 of the world’s greatest athletes shot in 10 different countries around the world in ultra slow motion for Nike? Yes, I would.
When I helped launch the iconic Honda Goldwing with , I did so by literally launching it off a ramp in a shipyard. If that doesn’t turn heads…
Van Heusen had this insane, new Stain-Guard tech for their shirts. So I made them an equally insane commercial to match their vibe.
BMW asked me to capture real riders sharing their reel passion, and when I did they coincidentally they had their biggest yearly sales on record. Just sayin’.
2 months, 10 cities, and countless moments falling in love with Italy with Toscanini paid off; This series won more awards than Italians have hand gestures.
How do you completely change the image of a product that is half a centrury old and now needs to melt faces? Well, that’s just what we did for the Honda Gold Wing.
CASE STUDIES
Yes, I’m abnormally creative, but that doesn’t mean I don’t love to nerd-out on hard-core, data. Advertising being the crossroad of art and commerce means performance is as alluring as forging a great story, and this is how I make that beauty happen.
Each case study explores a specific project that I found truly unique within our industry, bringing insight and understanding on how art becomes a tool to drive commerce and how effective creative can drive success globally.
Bottom line is… they’re not just watching, they’re taking action.
About Serrini
I’m a LA/NY based freelance commercial director–editor working at the intersection of automotive/motorcycles, travel & hospitality, lifestyle, and comedy. I pair creator-native speed with broadcast-grade craft to deliver campaigns that work across CTV, social, and retail media from 6-second verticals to 90-second hero films.
Three execution modes, same standard: I can craft projects solo for maximum agility via One Man One Camera, you can hire me freelance as I’ve never had a need for a rep, or scale up with my award-winning production team over at No-Frames for complex, large-format shoots. Any way you go, you get focus, accountability, and work that performs beautifully.
Why brands hire me right now:
CTV craft with social instincts
I ideate, shoot, and post with platform fluency. Expect versions for TikTok/Reels/YouTube and CTV, cut to spec (9:16, 1:1, 16:9) and optimized for 6/10/15/30s. One story, many effective cuts. Bottom line is that the creative stays crisp and the performance stays measurable.
Director–Editor hybrid
I own narrative end-to-end—treatment → set → edit → delivery—so you get speed, consistency, and more usable versions. Ideal for in-house teams and agile budgets.
Docu-real authenticity with comedy instincts
My background in branded docs and travel journalism keeps performances honest, and my UCB (Upright Citizens Brigade) alumni training sharpens timing, character, and comedic structure. Result: culture-first stories—real people, real stories, real laughs—without losing brand purpose.
AI-accelerated workflow
I’m an advanced AI user for pre-production and post workflow—look-dev, boards, pre-viz, research synthesis, paper edits, version planning, and QC. I never place AI-generated content in the final deliverable (image, video, VO, or music), ensuring clean rights, no copyright ambiguity, and broadcast-safe masters.
I am my craft
I make docs about cookbooks, I am an editor of a travel magazine, I ride motorcycles. I have US/EU dual citizenship and have used it to pilot a drone over every continent. My creativity is fueled by my rich, life experience and I never sit still. All that passion gets poured into every project, and all that travel has made me not just efficient, but pretty easy to work with.
What I do best:
Commercials & brand films for auto/moto, travel & hospitality, lifestyle/CPG, and finance/tech
Retail-media & shoppable video packages (product hooks, CTA systems, motion GFX)
Docu-series & culture stories (owners, makers, destinations, behind-the-scenes)
Comedy-driven branded shorts (performance, situational, and docu-comedy formats)
What I deliver best:
Master films: Broadcast quality 30/45/60/90s/Longform Branded Documentaries
Cutdowns: 6/10/15/30s in 9:16, 1:1, 16:9
Platform variants: TikTok, Instagram, YouTube, CTV/OTT, vertical and horizontal formats
Optional add-ons: AI assisted ideation, Pre-viz, boards, creator casting/direction, motion graphics packages, stills, BTS, drones.
Let's Make Something Happen
Let's Make Something Happen
LA/NY Based - Globally Available
Dual Citizen US/EU
+1.917.282.8042
rob@robertoserrini.com
@RobertoSerrini
@serrini