So as a New Yorker you get real used to living a horribly unhealthy lifestyle. When I found Green Pirate Juice Truck my heart leapt for joy. This converted postal truck now ports healthy drinks and eats to the darkest corners of Gotham with a clear message, “eat better live better”. With the food truck movement reaching it’s peak I found the owner’s story to be captivating, not realizing how treacherous and frankly dangerous it was to start such a business. A look into this unique world was definitely an eye opener, and I will never pass another food truck without a tip of my cap knowing the difficulty it is to keep such a business running. You need pure passion to get those wheels moving. The film was featured as a NY Times Online Op-Ed piece.
Client • NY Times Online
Shot, Edit & Direction by Serrini.