Vaping… like it or not it is here, and it is amazingly interesting. To think just a few years ago this recreational activity wasn’t even remotely a concept yet, and now it is hard to walk two blocks without being enveloped in someone else’s vape cloud. When NJOY asked to have a film made about 5 of their most successful vape flavor creators I knew that the film had to look at the industry in a positive and strong way. The result is a stylized and smooth film that not only offers a bit of history and information, but shows the passion behind the creators of these custom vape flavors, hopefully offering a glimpse into this up and coming lifestyle that is unique and exciting.
Client • NJOY
Directed and edited by Serrini.
NJOY • ARTIST COLLECTION