Union Garage is a special client for me, as we have been making films for nearly a decade together. They have a unique approach to branding, and for better or worse, trust me to handle their image through media. The films I get to make for them are purely freeform, zany, and in most cases ridiculous, going against the industry standard of gritty, pompous motorcycle films, and bringing a much needed comical and quirkiness to the table. These films are truly unique and made with lot's of love, and have become some of my favorite works, usually capturing the imagination of larger brands looking to do the same for their products. Most films take the form of a documentary about a maker, an event or a product that is unique in the world of motorcycles, which garnishes a lot of attention and festival appreciation. It’s a fantastic model of advertising that is both captivates and educates an audience, bringing honest brand awareness into homes, without having to fabricate or sell really anything. Truth in advertising at its finest.
Client • Union Garage
Shoot, Edit, Direct • Serrini
Official Selection Motorcycle FF 2017
Official Selection Brooklyn FF 2017
Official Selection Hollyshorts FF 2017
Official Selection Toronto FF 2017
Official Selection Austin FF 2017