Allen Brothers reached out in the early days of the pandemic with a simple question:
“If we send you meat, can you make content?”

Yes. Yes I can.

What began as an experiment evolved into a fully realized, evergreen social media system. Over the course of the partnership, I produced 300+ unique pieces of content, spanning hundreds of recipes and dozens of meals, all designed for long-term use across multiple social platforms. Each video was built to be modular and cross-promotable, allowing Allen Brothers to organically expand reach through strategic collaborations. Partners included Made In, Max ID Glassware, Breville, Big Green Egg, The New York Times, Campari, and Italian food purveyor Tuscanini, among others, partnerships that significantly increased viewership, shareability, and brand discovery.

All content was self-produced and fast-moving, with no bottlenecked creative approvals, allowing production to remain fluid while consistently adhering to brand guidelines and adapting quickly to emerging trends. Films were released organically through the personal social channels of on-camera talent and collaborators, ensuring the work never felt like traditional branded content, but instead traveled naturally through existing social networks. The result was not just content, but sustained brand affinity, built through consistency, authenticity, and volume, without sacrificing craft.