Roberto Serrini is an Award-Winning Director & Editor.
About Roberto Serrini - Commercial Director and Editor
Roberto Serrini is an award-winning commercial director and editor specializing in TVC, CTV, and social content. With more than 20 years of experience crafting automotive, food, travel, and lifestyle campaigns, Roberto brings cinematic storytelling and sharp editorial craft to some of the world’s most recognizable brands. His work balances bold creative vision with technical precision, making him a trusted partner for agencies, production companies, and brands seeking high-impact video content.
Expertise: Director & Editor for TVC, CTV, and Social Content
From thirty-second TV commercials to long-form branded films, Roberto’s expertise spans the full production pipeline:
Commercial directing for brands like Honda, BMW, Nike, Corona, and Marriott.
Editorial craft that adapts storytelling for broadcast, connected TV (CTV), and digital platforms.
Deliverables designed for every channel: TVC cutdowns, CTV adaptations, and social shorts.
Industry Focus: Automotive, Food, Travel, and Lifestyle
Roberto’s work is known for its cinematic approach to brand storytelling across key verticals:
Automotive: high-performance visuals for Honda, BMW, and Indian Motorcycles.
Food & Beverage: appetite-driven campaigns for Tuscanini Foods, La Colombe, Guinness, and Marriott’s Bourbon Program.
Travel & Lifestyle: immersive branded films and documentaries for Netflix, National Geographic, Marriott, and Get Lost Magazine.
SHOOT Top 30 New Director Showcase • Little Black Book Industry Recognition • Clutch 5 star industry review • (2) Telly Awards • (4) Taste Awards • ADC Golden Cube Recipient • Show Silver Pencil Recipient • Multiple International Taste Awards • Multiple Platinum MarCom Awards • Multiple Platinum Viddy Awards • Multiple Vimeo Staff Picks • Works in the MoMA Permanent Collection
Awards and Recognition: Industry and Festival Celebrated
Selected Film Festival Honors and Recognition:
Cannes Short FF Winner • Los Angeles Independent FF Winner • Paris FF Winner • Japan International FF Winner • TMFF Winner • Aesthetica UK FF Nominee • Ambrosia Food and Drink FF Winner • Austin FF Nominee • Black Hills FF Winner • Brooklyn International FF Winner • Finisterra FF Winner • Hollyshorts FF Winner • Infinity FF Winner • Jalopnik FF Nominee • LWIFF Winner • NewFilmmaker LA FF Winner • New Haven FF Winner • New York Independent FF Winner • Nice International FF Winner • Portland International FF Winner • Rome Mototematica FF Nominee • St. Louis FF Nominee • Toronto International FF Nominee • Williamsburg FF Winner • Rome Film Awards Winner • Independent Short Awards Winner • Black Hills FF Winner
Roberto has partnered with some of the world’s most influential brands and agencies, including:
Nike, Adidas, Netflix, Apple, Nike, Google, Victoria's Secret, Lincoln Motor Cars, Smirnoff, Fiskars, Belvedere Vodka, Tillamook, Sonos, Barilla, Starbucks, IFC, Kate Spade New York, Guinness, Hanes, Clinique, MoMA, Wieden+Kennedy, HAVAS, RG/A, 72andSunny, Gretel, Art Jail, The Mill, Conde Nast, Get Lost Magazine, National Geographic, Aranui Cruise Lines, One Ocean Cruise Lines, Mountain Lodges of Peru, Tribeca Film Festival, John Varvatos, San Pellegrino, Chipotle, Cannondale Bicycles, New Balance, Reebok, Corona, Verizon, Samsung, Marriott, Indian Motorcycles
Collaborations: Global Clients and Collaborations
FAA Licensed Drone Operator
Dual Citizen EU/US
Speaks English, Italian, Spanish
Adobe Teacher Certified
Creator of One Man One Camera
Creator of the Vintage Camera Quest
Creator of the YouTube Channel TravelClast
Editor at Larger for Get Lost Travel Magazine
Notable Skills and Credentials for Roberto Serrini
Contact
Production Partners with:
Erin Judd • No-Frames
637 w. 27th Street
New York City, NY, 10001
www.no-frames.com
+1 (347) 808-9661
erin@no-frames.com
European Partners with:
Leonardo Recalcati • Recalcati Multimedia Srl
Via Lodovico Il Moro, 159,
20146 Milano MI, Italy
www.recalcatimultimedia.com
+39 3486 50 8512
leo@recalcatimultimedia.com
I am a completely freelance commercial director and editor. No representation.
NYC and LA based.
www.robertoserrini.com
+1 (917) 282-8042
rob@robertoserrini.com
Reviews and Highlights
“Serrini is the kind of multi-hyphenate creative that you're in awe of constantly. He can shoot, direct, edit, VFX, sound and color. He is one of the most remarkable creatives I've had the privilege of working with, bringing joy and energy to everything he does, making it feel less like work and more like fun."
“Roberto is one of those rare directors that will take your idea, and supercharge it. Not only that, but he’s the most prolific creative I’ve ever met. Need a drone? Got it. Need some animation? Done. Need a killer voiceover? Yep, that too. Oh, yeah, he’s a master editor too. I’ve worked with him several times and each time I feel like I’m getting away with something special.”
Jennifer Matteucci, Brand Manager, Verizon Media
“Roberto has been an indispensable partner for us in the last few years. Nevermore so than during the quarantine restriction. He has been our go-to resource for video production, editing, and remixing, helping us on numerous, high-visibility projects. He's truly multi-talented and works efficiently and within tight deadlines. I don't know what we would do without him!”
Suzette Tsang, Marketing Operations Director, Nike
“Roberto is a super talented, prepared, and adaptable director who has been amazing to work with on all of our Nike athlete shoots around the world. His ability as a director to easily make them feel comfortable and get fantastic performances from them even after a long day of shooting and in a foreign language is a skill I rarely see in other directors.”
Jonny Edwards, Executive Producer, 72&Sunny
“Roberto is one of the most talented, passionate, collaborative directors I’ve ever worked with. We’ve worked on countless campaigns; everything from technical product shoots to loose, run-and-gun documentary shoots and he is a true master of his craft. He always stays cool and collected and presents smart solutions. I don’t think I’d be where I am today without Roberto, he is a true gem.”
Bayu Legendariz, Head of Production, Imagen Pictures Jakarta
"In my opinion, Roberto Serrini is a complete director, with an eye for beautiful visuals and impeccable taste. He’s also humble and fun so he gets along very well with both clients and producers. He is really a team player, always understanding the burden on the producer's shoulder, the heavy work of the team, the expectations of clients and agency."
Keira Alexander, Head of Production, Work-Order NYC
“Serrini is the last remaining of a breed, best of his kind, a true stealth renegade. It's not just shoot and cut and put a bow on it with this guy, there's actual development, ideas, and true heart and soul like you've never seen. And he doesn't just say it, he does it — all-of-it. In short, this is an unstoppable beast of a human wrapped in a motivation machine."
“Working with Roberto for years, he is easily one of the most multi-talented, resourceful creative I know, where nothing is ever a problem and everything gets figured out. Producing high quality creative content quickly and efficiently is what Roberto is all about. Weather it’s shooting video, stills or firing up a drone in remote locations, I always have the highest confidence that Roberto will get what we need.”
Dee Tagert, Executive Producer, Carousel
“Roberto is both a phenomenal Director and Editor. He loves people and life, it is always on display in his work, and his visual storytelling ability is captivating and alluring. Beyond anything else he’s a really nice guy, and a pleasure to work with in any situation.”
Shawn Angelski, Executive Producer, Pink Buffalo Productions
“Serrini is one of those rare talents that can actually execute the crazy things he thinks up. His passion for creating comes through on everything he does, which makes it easy to be his Producer, and impossible not to become his friend in the process. His work is an extension of his love for life and it truly is a beautiful thing to behold.”
Alicia & Hal Wolverton of Johnson + Wolverton
“Roberto’s work is irreverent and surprising, and perhaps most surprising in this era is that the irreverence is always rooted in big-hearted kindness. Rare. Simply put, Serrini makes magic of all kinds.”
