Motorcycle & Automotive Director

Roberto Serrini is an award-winning director and editor of motorcycle and automotive films, with commercial and branded work for Honda, BMW Motorrad, Indian Motorcycles, Lincoln and REV'IT. He directs, shoots and edits lean, story-first films that riders actually watch and the press actually covers. Based in Los Angeles and New York, working worldwide.

Watch the reel · All case studies · Contact

Selected motorcycle and automotive work

BMW Motorrad "Storied" is a three-part branded documentary series for BMW's 100 years of motorcycling, produced with The Simple Machine. It reached 3M+ impressions. Read the case study · Watch the films · BMW Presents: The Rider

Honda Gold Wing "What Lies Beyond" is a five-film launch for the first full Gold Wing redesign in decades, made with Dailey and Peacemaker Filmworks. It reached 9M+ impressions. Read the case study · Gold Wing films · Honda commercials

Indian Motorcycles launches and social films for the Scout and PowerPlus. Scout launch · PowerPlus · Indian social content

REV'IT and Lincoln. An intimate rider portrait for REV'IT and branded film work for Lincoln Motor Company. REV'IT: Erika Bean · Lincoln Motor Company

Rider stories and motorcycle culture. Documentaries and music videos with motorcycles at the center. Moto Borgotaro · Wall of Death · Ducati 750SS · Flavien Berger music video

Why brands hire me for motorcycle and automotive work

  • A rider's point of view. I have a real love affair with motorcycles, so the films are about the story, not the spec sheet.
  • Director, DP and editor in one. A single-vision pipeline keeps tone and pace consistent and delivers fast, with less crew overhead.
  • Built for distribution. Films are designed for festivals, rider communities, press and social, with versions for TVC, CTV and vertical.
  • Recognized craft. ADC Gold Cube, One Show Silver Pencil, multiple Vimeo Staff Picks and festival wins.

Hire a motorcycle and automotive director

Roberto Serrini, director and editor. LA and NYC.

Email: rob@robertoserrini.com · Phone: +1 (917) 282-8042

Production partner: Erin Judd, No Frames, erin@no-frames.com