AMERICAN STANDARD • AT HOME
BRANDED SOCIAL FILM SERIES
American Standard needed an approachable, authentic but fun way to educate their costumers on various tips and tricks regarding home maintenance. With the help of the wonderful Becky Wright and Kelsey MacDermaid who are the DIY dynamic duo @thesorrygirls, Chris and Calvin LaMont from Buy it or Build It, and Ashley Basnight of Handmade Haven, we took over a beautiful Hollywood home to film a series of playful home improvement and maintenance films that lived on social and were implemented on their websites’ Home-owning 101 resource center.
Director: Serrini
Agency: No Frames
Client: American Standard