ABSOLUT VODKA • BE KANYE
60s TVC
One of my very first projects that made quite an impact featuring the legendary Kanye West in a subversive late-night TV infomercial for ABSOLUT Vodka titled “Be Kanye”. Editing this piece was especially fun, creating the less-than-perfect VFX in After Effects then literally running the spot between two old VCRs a dozen times to get that authentic vintage look. No plugins here folks; that’s all beautiful analog magic.
Editor: Serrini
Agency: jumP
Client: ABSOLUT Vodka