MoMA New Directors/New Films 30s (editor/sound design)
MoMA “I Went” 30s (writer, director, animator, editor)
MoMA “NYC Starts Here” 60s (editor/sound design)
MoMA • THE MUSEUM OF MODERN ART
BRAND SPOTS & TITLES
At thelab in New York I got to make work for one of my favorite places on earth, The Museum of Modern Art. For “I Went,” I wrote, directed, animated and edited a spot built from the hand-written “I went to MoMA and…” cards visitors filled out, each one a tiny story about what the museum did to them. I also cut the New Directors/New Films season spot and the 60-second “Button” spot, working alongside Keira Alexandra.
Writer / Director / Animator / Editor (“I Went”): Serrini
Editor / Sound Design (New Directors/New Films, “NYC Starts Here”): Serrini
Studio: thelab
Client: The Museum of Modern Art (MoMA)