SPRINT • HOME TECH TVC
30s TVC
Sprint wanted an approachable, honest and authentic approach to how we use home tech, or, sometimes, how home tech ends up using us. This simple concept in one location brought to screen the life of any kid straight out of college living their life and dealing with life’s issues when they arise (or we get too excited). I added simple VFX and mograph to further clarify and drive home the messaging, while staying focused on performance as the main objective.
Director/Editor: Serrini
Agency: McCann
Client: Sprint (T-Mobile)
