The COVID pandemic was a dangerous time to launch a new product, but thankfully there were some mavericks like Indian that went forward with a launch of their new FTR 1200 series. The timing was perfect as I just launched my solo production project, 1M1C, and with zero crew and a few brave riders, we were able to pull off an authentic spot that resonated beautifully with riders looking to get out.

Director: Serrini
Agency: 1M1C
Client: Indian Motorcycle