Beverage: Brand-Specific, Not One-Size-Fits-All

Each beverage brand demands its own voice, rhythm, and point of view. For this series, every film was approached independently, shaped by the personality of the product, the people behind it, and how it naturally wants to live on social, while still adhering closely to established brand guidelines. From KUR Gin to Bero Non-Alcoholic Beer, Absolut Vodka, and Gran Classico, the goal was never to force a unified “campaign look,” but to maintain authenticity within structure. The films prioritize real moments, honest preparation, and conversational storytelling, allowing each brand to feel distinct without drifting off-brand or into traditional commercial territory.

The series culminates in a Negroni-off competition, bringing three brands together in a shared ritual rather than a scripted promotion, letting product, process, and personality drive the story organically. The result is social-first work that feels natural in the feed, respects brand guardrails, and avoids the stiffness of conventional advertising.