Tech: Purpose-Built for Every Format
The Verizon work shown above was designed as instructional social content built to live seamlessly across platforms. Each film answers a practical question, from where to place speakers, to optimal viewing distance, to using smart lighting in the home. The content was purpose-shot to exist comfortably in 9:16, 1:1, and 16:9, proving that thoughtful production allows a single idea to translate cleanly across formats without compromise. Although the films are clearly branded, each spot was given a distinct visual treatment. Different lighting, pacing, framing, and editorial rhythms ensure the work never feels repetitive, while still living firmly inside the Verizon world. The result is content that feels cohesive at scale, but never templated.
Below are two additional examples of social-first tech storytelling for Blackjet and Iodyne. These projects take a different approach, built around a three-tier system designed to support awareness, understanding, and trust.
Each product is supported by:
a cinematic, TVC-quality hero film
an honest unboxing that removes friction and answers real questions
a social-first review designed to live naturally in feeds
Together, these pieces form a complete storytelling system. One that allows tech products to feel premium, accessible, and credible across every stage of the audience journey.