INDIAN MOTORCYCLES
POWERPLUS BRANDED FILM (Director’s Cut)
Launching Indian Motorcycle’s new PowerPlus family meant showcasing these amazing machine at their top performance while not selling all the new amazing features too hard. Moto folks are a fickle bunch; they can sense phony a mile away. So we really crafted an authentic mood film that still somehow got in all the features and benifits that make Indian Motorcycles in a class of their own. Throw in a few Easter eggs here and there and you got success in the threads.
Director / Editor : Serrini
Agency: The Simple Machine
Client: Indian Motorcycles