LINCOLN MOTOR COMPANY
BRANDED DOCUMENTARY FILM SERIES (4 of 33)
Working with Lincoln on the launch of their new MKZ, I produced a series of branded documentary films that focused on the unique talent that went into the creation of their Super Bowl spot that year (that was created by Twitter users). The films featured a variety of artists and specialists like photog Peter Hapek, automotive expert Robert Ratinoff, and actor Wil Wheaton. This piece highlighting jazz musician Fritz Wize is one example from the award winning series. They were produced on site the day they were shot, an extraordinary turn-a-round time so that twitter followers could watch along in real time. No one had ever done something like this before and over 33 films were produced over the week long period. I’m still catching up on sleep.
Director / Editor: Serrini
Agency: 1M1C
Client: Lincoln